Psychographic and demographic research

Psychographic: Study of people based on their personality, values, attitudes and opinions, interests and lifestyle.
Demographic: splitting up and profiling people based on their physical features.

Demographic ideas: As a group we decided to make our target audience 15-18 based on demographic research. We decided on this age bracket as it means that we are able to create a film with an age rating of 15 which can attract the teenagers who have nothing else to do on their weekends.As well as this, we knew that 15s can be viewed by anyone older than this as well so film enthusiasts of an older age could be targeted as well. Furthermore, by setting out this age bracket it means that our film doesn't have to have as much gore and blood and therefore we can focus on other elements of the horror film in order to create a better quality film. We also decided that we would target our film towards both genders as this would create a larger market for our film to be distributed to. If we decided to distribute our film on Netflix after cinema release this would also mean that the teenagers who spend their time watching Netflix could be targeted due to the 15 age rating.

Psychographic: Our psychographic for our film was people who are interested in horror films and whom seek thrills and enjoy the feeling of watching the films. We decided that if we targeted people who enjoy counter-cultural experiences we would be able to attract more viewers as they are enjoying the actions which they know they shouldn't and can't do.