YouGov profiles

From the YouGov profiles I noticed that many of the films which were from the horror genre and had some similarities from the narrative had a mixed gender audience which meant that horror films could target both the male and female audience. Also the age group it predominantly attracted the most was the 18-25 age bracket and therefore we would need to target the older audience in our age bracket of the 15-18 year old's as this is the age group that we would attract the most from. Furthermore, the people who liked to watch the horror films were spending a lot of time online which once again means that if they liked the film they could talk about it online and then we would be creating publicity for our film. Finally, as we would be distributing our film in the cinema rather than online I researched the demographic of people who went to 'Vue' and once again found it was predominantly the 18-24 year old's who went to 'Vue' and this once again highlights that we would need to target the older side of our target audience.